Motion graphics for product videos, ads and films

What motion graphics do

Motion graphics are the designed layer of a film: titles, animated type, lower thirds, product callouts, interface animation, charts and the end card. They carry what the picture can't say alone, like a feature name, a step in a process, a date or where to go next. At Exsale, motion graphics are designed to your brand guidelines and animated to the edit, so each graphic arrives on the cut or the line it belongs to.

They also carry the film when the sound is off. In a feed, a viewer may watch with no audio at all, so the on-screen text has to tell the story by itself. We write and time that text as part of the edit, not as a layer added at the end.

Where they do the work

Each kind of film asks something different of its graphics.

Product videos. Callouts point to a feature as the camera reaches it. Interface animation rebuilds your real screens as layers, so a click, a menu opening or a dashboard filling in reads clearly at phone size.

Ads. The hook line in the opening frames, the offer, and the end card with the call to action. Type is laid out again for 9:16, 4:5 and 1:1, inside the area each app leaves clear of its buttons.

Commercials and films. Title cards, supers, disclaimers and the end card, set to the copy your team approves.

Corporate and training films. Lower thirds for each speaker, chapter titles, and charts and diagrams that build one step at a time.

From style frame to final render

We start with your brand guidelines, font files and logo files, plus the cut or the script. Then we design style frames: stills of the key moments with the graphics in place, showing type sizes, colors, layout and how each element sits on the picture. You approve the look on stills, where a change is a small edit. The same change after animation means animating it again.

Animation follows the style frames. Timing comes from the edit: a title lands on the cut, a callout holds as long as the voiceover needs to name the feature, a figure counts up while the line is spoken. The moves share one set of easing curves, so the graphics read as one set rather than a collection of effects. When the camera moves, a callout can be tracked to the shot so it stays on the product.

You review the graphics in the cut, not on their own, and give notes by timecode. Each format gets its own layout pass, so a line that fits a 16:9 frame is reset for 9:16 rather than shrunk to fit.

With our films, or with yours

Inside a production with us, motion graphics are part of the Finish stage of AI video production. They're planned from the start: the storyboard and the 3D previs leave room in the frame for each title and callout, so the shot is composed around the text instead of covered by it.

Bought on its own, motion graphics go onto a cut you already have. Send the locked edit and the footage, and we return the film with the graphics in place. If your team is still cutting, we can deliver the graphics as transparent overlays, rendered to your timings, for your editor to place. If the cut itself needs work, video editing can come first.

How long the work takes depends on the brief: the length of the film, the number of graphics and the formats. A schedule and quote follow the first call.