AI product videos for launches and explainers

What an AI product video is

A product video has to answer one question in the viewer's head: what does this do for me? AI product videos answer it without a studio shoot. There's no set to build, no prototype to light and no screen to film off a monitor. We still direct every shot: the framing, the lens, the light and the move, each chosen for one line of the script.

Without a set, the product can go wherever the script sends it. A watch can turn under a single beam of light at macro distance. An app can sit on a phone in a commuter's hand, then cut to the interface full screen. A serum bottle can stand on a wet rooftop at dawn. Each shot carries one point from the script, or it comes out.

Built from your real product

The product on screen has to be the one you sell, down to the hinge and the stitching.

For physical products, send what you have: packshots, photos from every side, dimensions and a 3D model if one exists. The product goes into the 3D previs at its real size, so a bottle never stands taller than the hand holding it. We agree the hero angles with you at the storyboard, note the surfaces that are hardest to get right, like brushed metal, frosted glass and woven fabric, and check every close-up against your references before it goes in the cut.

For SaaS products and apps, we don't ask a model to invent your interface. A video model can't know your menus, your data or your button labels, and small generated type tends to warp. So we build interface shots from your real screens and design files, animate them in motion graphics, and place them into the generated scenes: a phone on a kitchen counter, a laptop on a train table, a dashboard on an office wall. Every label, number and button on screen is yours.

Launch films, explainers and promos

Most product work takes one of three shapes, and each one plays somewhere different.

A launch film introduces the product: the problem, the reveal, the first look at it working. It leads the launch page, plays at the launch event and sits pinned at the top of your profiles.

An explainer walks through how the product works, one feature at a time, with a voiceover and callouts that mark each step. It lives on the product page, in onboarding emails and in sales decks.

A product promo is short and made for feeds: the product in the first frame, one benefit, one end card. When you need a set of variants to test, that's AI video ads.

We plan the master and the cutdowns together. The 9:16 version is boarded for vertical from the start, not cropped from the 16:9 master later. Stills come from the same shots, for your product page, store listing and launch email.

From brief to final cut

The first call covers the product, the audience, the one thing a viewer should understand, where the video runs and when you launch. A schedule and quote follow it.

We write the script and voiceover script, then draw a frame for every shot, screens and close-ups included. In Blender we block the camera moves around your product, and you sign off the previs before anything is generated.

Then we make the shots, build the interface animation and callouts, and cut. The color grade, original music and final mix go on last. Your notes come in at three points: script and boards, previs, then the cut. Delivery is the master, the cutdowns and the stills, each one named and sized for where it runs.